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- The Profit Guide -
Built by an Architect Strategist with 30+ years’ practice experience.
Where the Profit Goes.
The PRICE Edition.
The five-step system for pricing, protecting and keeping the margin in a small architecture practice. £9.
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The Profit Guide: The PRICE Edition
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The free guide gave you one calculation: your break-even rate. This edition builds the rest of the system around it.
Five steps, one chapter each. Pricing Foundations sets the number. Resistance Protocol holds it when a client says another architect quoted less. Invoice Architecture turns it into money that arrives on the date you planned. Cash Flow Clarity shows the quiet quarter in June rather than September. Earnings First makes sure the practice pays its principal before it pays everyone else.
Every chapter ends with a worksheet of three to five lines to fill in from your own accounts and diary, and Part 3 is a four-week plan, one afternoon a week, that installs the whole framework.
What you get: a PDF, 40 pages, delivered to your inbox the moment payment clears. Read it over a few evenings. Use it for years.
Who it is for: sole practitioners and practices of 1 to 9 staff, the 78% of UK practices that share 13% of the profession's revenue. Interior designers and landscape architects included; the numbers work the same way.
Who it is not for: anyone hoping for a script that makes the fee conversation painless. It makes it arithmetic, which is better.
Not theory. Based on 30 years in practice. William Ringsdorf, Architect Strategist. 14 years running his own UK practice; 250 social housing units across seven projects in Munich, on time and under budget.
What's includeD
Five chapters, one per PRICE step: Pricing Foundations, Resistance Protocol, Invoice Architecture, Cash Flow Clarity, Earnings First
A three-to-five-line worksheet at the end of every chapter, filled in from your own accounts and diary
Part 3: a four-week installation plan, one afternoon a week
A PDF of 40 pages, sent to your inbox the moment payment clears
Built for sole practitioners and practices of 1 to 9 staff
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